Bleisure Infrastructure Gap
73% of hotels lack dedicated bleisure packages or workspace amenities.
A 2024 survey of 2,400 business travellers found that 73% of hotels lack dedicated bleisure packages or workspace amenities tailored to blended business-leisure travellers. This infrastructure gap represents a clear and immediate revenue opportunity for properties in city-centre and resort-adjacent locations that attract a professional traveller base.
The gap is not limited to amenities — it extends to rate structures, cancellation policies, and length-of-stay optimisation. Most hotel booking engines still treat business and leisure as separate inventory pools with distinct rate plans, creating friction for bleisure travellers who do not fit neatly into either category.
Properties that have introduced flexible rate plans with built-in bleisure features — such as late checkout credits, coworking space access, and local experience credits — report an average 15% increase in length of stay and a 9% improvement in guest satisfaction scores among business travellers.